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This web site olvossa.org.uk states the following, "Black Or Gold Crystal Belt." We noticed that the website also stated " A Unique and Bespoke stop for Luxurious and Beautiful items." It also said " Olvossa was created out of our passion for quality Riding Wear also aiming to catch your eye with our Unique touches. All our items have been designed for the rider and by the rider with the Comfort Quality set in mind. Our Bespoke Swarovski items are hand made using only the best materials, they can be personalised by the rider and their quality is visible in every last detail." The header had elite equestrian as the highest ranking optimized keyword. It is followed by horse clothing, olvossa line, and horse range which isn't as ranked as highly as elite equestrian. The next words olvossa.org.uk used was fashion. equestrian was included but might not be seen by web engines.